Content Marketing Trends to Watch Out For in 2019

More than 64 percent of SMEs expressed that their present-day advertising and marketing efforts weren’t handing over results. However, out of the 36 percent who located achievement, 2 in 5 had invested in content marketing; the fulfillment was attributed to high-quality content, a nice idea of content approach, and proper funding in content distribution channels. Investments in advertising should be kept by using SMEs as competition intensifies with bigger manufacturers.

Content advertising traits will continue to adapt and evolve in 2019, giving agencies opportunities to preserve their achievements. As B2B marketers, to live ahead of the game in the constantly evolving panorama, look out for those three predictions in content advertising.

3 Key Trends You Will See in 2019

Artificial Intelligence Drove Content. Google’s Digital News Initiative (DNI) helps innovation in European virtual journalism. In 2017, Google invested more than $800,000 in the Press Association’s initiative to generate information tales solely through AI.

In this initiative, even as newshounds could be involved in spotting and growing testimonies, AI could be used to help massively grow neighborhood memories that might otherwise be impossible to offer manually.

While content, advent, and ideation are not fully automatable, era can be leveraged to better understand your audience, map the content they may be ingesting, and create content that they’re trying to devour.

New Formats of Content—With content consumption increasing on cellular platforms, the need of the hour is to expand a more subtle content approach that creates higher patron engagement. Short case codecs, Infographics, and Videos are all new formats that use movement pictures and animations in ways never imagined before.

However, organizations need to continue investing in the highly sought codecs of ebooks, white papers, and blogs optimized for cellular systems, whichs will see success in their omnichannel marketing techniques.

Interactive Content – The Internet of Things (IoT) has brought content to us through voice-managed technology.

Through a deep understanding of client demographics and how they want to apply content material, voice-activated software like Alexa and Siri are rising phenomenally in importance.

In order to test this pretty new trend, brands need to consider whether their target audience is an adopter of voice-enabled gadgets, whether they are able to always produce outstanding audio content material, and whether they’re seeking out a brand new channel to reach their target audience.

ALigning Trends with Strategy

Many of the content advertising trends, along with those listed above, are already impacting our lives. Keeping abreast of developments, aligning the enterprise’s goals with the evolving needs of the purchasers, and identifying the right accomplice who can assist brands in attaining such desired effects will result in a successful content marketing method for SMEs.