Government ought to be careful in social media use

Media and broadcast specialists are urging the government to avoid overuse of social media for policy bulletins and promotions, as the rate at which records spreads on the Internet — for both correct and horrific — has become so speedy.

Danny Lin (林柏蒼), former chief govt officer of the micro-blogging service Plurk, who additionally previously worked on Yahoo Messenger, said government agencies should have guidelines concerning the usage of social networking Web web sites for policy promotion.

Communicating with and handling an internet community is an ongoing process of noticing trivia within the organization, and it’s miles plenty more than virtually budgeting a sum for the undertaking, Lin said.

Government groups’ media or communications departments must be accountable for recruiting social community managers who can function the branch’s voice on the Internet, he stated.

These managers ought to provide reports reading media responses to government policy in order that enhancements or corrections can be made, Lin stated.

Crisis-management ought to be treated with transparency and ought to be quick and neat, he brought.

However, social networking Web web sites aren’t the main platform on which the authorities have to announce its rules, he stated.

Instead, groups must offer hyperlinks to their personal Web web sites after making announcements on social media, permitting transparency and simplicity of getting right of entry to to data, Lin introduced.

Facebook is the fundamental social networking site in Taiwan and its number one customers are between the while of 30 and 50 years vintage, the high demographic to target with photos or brief motion pictures with smooth-to-study textual content to promote governmental policy, he said.

“Government companies need to keep away from topics that would incite flame-wars to avoid losing recognition on the authorities’ message,” he added.

Flame wars are when users interact every different in a lengthy and abusive again-and-forth over a particular difficulty or trouble.

They should additionally refrain from overemphasizing the potential engagement on a put up and have to as an alternative make certain that the general public is aware of and is familiar with the content material of the policies, he said.

New policies might high-quality be announced on specially created campaign web sites — which need to be clean on the eyes and handy to the general public — to provide the general public a closer view of the coverage, he said, including that suitability of popular stay-streamers need to be assessed earlier than they’re approached to work with the government, as a number of them might undercut the authorities’s message.

Governmental commissions to agencies for policy promotions may want to focus on the wrong forms of key overall performance indicators, which would possibly bring about “likes” and shares of a submit, however, should lose sight of the important balance they should preserve for governmental policies, Lin stated.

Instagram, fantastically favored by using the younger era, is extra useful to promote easily understood principles, but must no longer be the go-to medium for extended discussions, Lin brought.

Du Sheng-Tsung (杜聖聰), chair of Ming Chuan University’s radio and tv department, said that whilst new platforms have to be taken into consideration within the Internet age, one must now not blindly pick Internet celebrities or famous live-streamers to promote authorities policies simply because it is the trend inside the corporate world or someplace else.

Perry Campbell

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