Tracing the adventure of ‘FoodonTV’ from Gujarat farms to getting millions of subscribers
Norwegian teenagers aren’t correctly protected against the advertising and marketing of lousy food and drinks online, according to a brand new report, ‘Digital Marketing of Food and Drink with the Aid of Influencers.’
Published by the Norwegian Consumer Council in February 2019, the film warns that social media is used in the marketplace to sell bad foods and drinks merchandise to kids between 12 and 18.
Subtle content marketing
The reports state that the most influential channels used to attract young Norwegian people are ‘subtle content marketing’ via social media, specifically through Norwegian YouTubers in a “state-of-the-art way.”
Videos on sixteen of the most famous Norwegian-language YouTube channels were analyzed throughout 2018. The study observed that 11 of them promoted unhealthy meals that contained excessive salt, fat, and sugar.
The report states that channels used to sell such dangerous food are “without exception” geared toward younger visitors: “This is based totally on evaluating the content and gear used inside the channels, such as clipping, obvious consequences and using teens-orientated. Tune. There is likewise easy language and some slang”.
The examination highlighted Coca-Cola as a number one collaborator with promotional materials and colmaterialsations regarding its Norwegian language,’ CokeTV Nor, ge.’
“They invite younger, popular YouTubers as guests in the applications broadcast on CokeTV, at the same time as getting the guests, who regularly have a far larger target audience than CokeTV themselves, to create films wherein they cut in small photographs from the programs they are in. Although those quick videos are classified as advertising, they seem more like advertising leisure software than marketing a product”, explains the file.
Specific creators include Sander Austad Dale (Randle), who promotes CokeTV simultaneously as gambling Fortnite and doing the popular floss dance. Sara Høydahl, who also encourages CokeTV, stocks her reports of living as a vegetarian. At the same time, Beatriz Neves (BeasVerden) takes her viewers to popular Norwegian ski hotels as an envoy for Fanta merchandise.
For decades, the Norwegian Consumer Council has worked to reduce the marketing of dangerous foods and drinks to children and young people.
In 2012, the Consumer Council supported a proposal to regulate a ban on advertising merchandise with various fats, sugar, and salt to children. Authorities, as a substitute, selected to enter into a settlement with the meal industry to establish a self-regulation scheme.
The institution remains a critic of the scheme. “We trust the tips do now not provide children and young humans the protection they need to get hold of against the advertising of products that grow the chance of weight problems and a diet that does not sell fitness and health improvement,” says a spokesperson.
Since the recommendations were established in 2014, the Consumer Council has reported instances where kids and young people aren’t correctly protected from advertising unhealthy foods and drinks. The Council sees young adults as a group mainly prone to influencer advertising on social media.