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In a Webmaster Hangout from January 2019, Marie Haynes asked Google’s John Mueller about the disavow tool. Many articles have been written about the different things John Mueller stated. But no article, as far as I recognize, was written from the factor of view of the whole thing that turned into said. Showing the entire transcript allows positioning what was said in its proper context.
What John Mueller Said about Disavow Tool
Here is the complete dialogue so that you can reach your end.
Marie Haynes asks whether, if Google is ignoring low-quality links, business proprietors must continue disavowing them. Specifically, Marie seems to be asking about hyperlinks that might be in the gray area, where it’s tough to know whether or not Google is ignoring them. It’s an exquisite question.
Marie Hayne’s question (video right here):
“So I have a query about the disavow device. So, we get human beings who need us to do hyperlink audits all the time. And ever because of Penguin four.0, so September of 2016, Gary Illyes stated, and I assume you stated as nicely, that Google’s quite good at ignoring unnatural links.
So my notion at that time changed into, nicely, we shouldn’t have to use the disavow tool to ask Google to disregard links that they’re already ignoring, except you had a guide action for unnatural links.
So we’ve been most effective in recommending it for websites that have been active, you know, building links, seeking to control matters, and which can have unnatural hyperlinks.
But I suppose there’s so much confusion among web admins because I see people all the time charging tons of money to audit, uhm, to disavow hyperlinks that are, I understand, being omitted.
So, I would love it if we could have only a slightly greater rationalization.
So maybe I can give you an example. For example, if there was a business owner who employed an SEO corporation a few years ago, and that SEO enterprise did a gaggle of visitor postings just for hyperlinks. And, you know, stuff became a form of medium pleasant, no longer extremely spammy, if you recognize what I mean.
Can we be assured that Google is ignoring those hyperlinks? Or have to we be going in and disavowing?”
John Mueller’s response appears to link styles of one-way link situations as wanting a disavow.
When there’s a guided movement
Where and what kinds of hyperlinks will cause a disavow?
Disavow What Spam Team Would Disavow
This is how John Mueller replied to Marie Haynes’ query (watch the video here):
“I assume that changed into a terrific query. So, from my point of view, what I could study there may be, on the only hand, absolutely the instances in which there is a guide motion.
But additionally, the cases wherein you (who have additionally seen) some manual actions might say, well, if the internet junk mail team looked at this now, they might provide you with a guide action.”
Those are two eventualities for which John recommends using a disavow. Of interest is the second situation in which a site hasn’t acquired a manual penalty, but you understand the hyperlinks wouldn’t pass a hand test. Take a look at employing the spam group. John recommends proactively disavowing those links, which you know might now not bypass a hand test.
But that’s now not, in reality, addressing what Marie Haynes requested approximately; that’s what she referred to as “medium-fine” links that aren’t “ultra spammy.”
John Mueller goes directly to cope with a one-of-a-kind scenario, this time, seemingly about links created with hyperlink-constructing approaches from the past.
“Kind of the instances wherein you’d say, properly, the guide action is extra a remember of time and not form of like it’s based totally on something that turned into executed, I don’t recognize, where it was truly achieved multiple years ago, and it was borderline now not brilliant.