New Video Marketing Tools

With more than a thousand million users on YouTube now, in step with the company’s information page, ensuring your pharmacy’s video advertising and marketing dust, the opposition has never been more crucial.

Michael Miller, author of “YouTube for Business,” agrees: “This represents one of the most important advertising and marketing opportunities in the long term. If you’ve never visited the YouTube internet site, you’ve ignored out on the most up-to-date thing on the net today.”

Alex Anderson, standard manager of Oswald’s Pharmacy, believes in the advertising medium. “We attempt to put out a new video each month or two to interact with our fans online,” he says. The pharmacy’s most popular video is a how-to for compression socks (bit.Ly/2TQykPK). “We also have reels that play in our store presenting our films made for YouTube, still snapshots of merchandise, and historical snapshots of my family’s records at the store over the last hundred and forty-four years.”

New Video Marketing Tools 1

Blair Thielemier, PharmD, founder and father of consultancy community PharmapreneurAcademy.Com, says, “Net video has to be part of your average advertising approach due to its versatility. Pharmacy owners who are doing well with video are behind-the-scenes clips—tip videos—displaying products they recommend and celebrating special days or community activities they’re concerned about.
“The largest aspect to consider with any video advertising has a robust name to action. This might be like a free session name for new software you’re launching or becoming a member of your pharmacy’s email listing,” Thielemier says.

Fortunately, there has been an onslaught of recent video advertising gear on the market, which can ensure your pharmacy will be a step ahead of the opposition when it comes to surprising current and potential customers.

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