You can grow by leaps and bounds. You just have to leap from the right foot.
Social media pages grow businesses. They develop brand recognition and let you publicize discounts to encourage sales.
But many businesses don’t know how to use social media. They don’t post often enough, or they post too much. There is a delicate balance to hit, and you can hit it with the right information.
Here is how you can achieve social media growth with realistic goals.
Goal Setting for Social Media Growth
Before you can start growing, you have to know what you’re growing for. You need to set realistic goals that you can achieve in a reasonable amount of time. Ask any business leader, and they will tell you that there are five qualities of good goals.
Your goals should be specific. “I want more social media followers” is not a specific goal. “I want a higher share of 18-34-year-old users on Facebook to post comments” is specific.
Your goals should be measurable. Define clear numbers that you can find through your analytics pages. “I want 20% more users to post comments” is a fine measure.
Your goals should be attainable. You may need additional resources to get your goal, but you can afford those resources right now. “I will start a Facebook page, then post three times a day with content related to 18-34-year-olds” is attainable.
Your goals should be relevant. They should promote your business in some fashion. Encouraging your 18-34-year-old audience to post more often increases customer loyalty.
Your goals should be time-based. Give yourself a period of time to meet your goals. Devise your timeline with a fishbone diagram, tracking when and how you meet your goals.
Devise and Determine Your Target Audience
Everything you do on social media should relate to your target audience. That includes your goals, though your goals can expand or change your audience.
Start mind mapping your ideal customer. Who do you want to appeal to?
Think about demographics, social media usage, and their needs. What do they get from buying from your company? You want to play the part of problem-solver.
Look at your analytics as they currently stand. If you are appealing to your ideal customers, you can continue as you have. If you are not, you need to change your social media presence significantly.
Take notes on who follows your pages, what they engage with, and how they follow other accounts. Take notes on who visits your pages most often.
This is your true target audience, the people who come back to you. You want to appeal to them, and you want to increase loyalty amongst others.
Learn About Your Platforms
You can now turn to your social media presence. Each platform appeals to a different audience and features different content. If you want to have the most social media growth, you need to adapt to each platform.
Facebook is the most popular social media platform in the world. With nearly 2.5 billion users worldwide, it gives you a great opportunity to network and develop your market.
Many businesses have pages on Facebook. They post their contact information and additional details, like menus and specials.
You can share photos, videos, and written material, including original works. Facebook’s advertising capability is profound. You can buy purchased ads, but you can use free functions to reach millions of users.
Twitter has over 300 million registered users. Twitter users create more than 175 million tweets every day.
You can share small pieces of information, encouraging people to return to your website. You can also share polls and ask questions to interact with your audience. You need content that prompts people to stop since Twitter users scroll through their feeds quickly.
LinkedIn is for businesses and professionals. There is far less room for creativity and dialogue than on other platforms.
LinkedIn is best for networking with other businesses. You can also use it to market to prospective employees and temp firms. If you want to facilitate conversations, you can use Groups to pose questions to certain people.
Develop a Content Marketing Strategy
Though each platform is distinct, you need to remain consistent. Brand recognition is about creating a consistent appearance on every channel. You want visuals and a message that resonates through all platforms.
You need to have impeccable customer service. Many people use social media to report problems to a website. You need to respond to complaints and resolve them as soon as possible.
You need to create relevant content. Too much promotional content turns people off. Content needs to be useful in its own right, providing guidance on how to use your company’s services.
You need to recognize your customers. You should share their content when it’s good, and you should engage them in conversations.
Develop a content marketing strategy that recognizes all three of these needs. Build off the goals you’ve set for yourself, creating strategies that you can use to reach those goals. You should also think of ways to appeal to your target audience.
You don’t have to plan out every post. But plan out hashtags, images, and videos. Workshop them so that they look and sound good.
Connect your different pages together. Have your Facebook page link to your Twitter page and so on. Share the same messages, but modify your content to fit what users on each platform like.
Maximize Your Growth
Social media provides a terrific opportunity to grow your business. You just need to know how to grow. Learn some basic strategies, and you can develop your social media growth in no time.
Set realistic goals for yourself. You can be ambitious, but you should define goals you can measure and attain in a reasonable amount of time. Determine your target audience and adapt strategies to reach out to them.
Distinguish amongst the different platforms. LinkedIn is more formal than Facebook and Twitter, but the latter two offer more flexibility. Develop a plan that builds your brand and appeals to your target audience.
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