Video SEO is one of the most powerful ways to get more views and traffic to your website. The key is using it correctly in a way that makes sense for your niche. In this course, I teach you the complete strategy behind video SEO. You’ll learn how to pick the right video to share and how to optimize the video itself.
Your video content needs to be optimized for SEO. That means it must be keyword-rich, include a call to action, and be engaging. But how do you go about doing all this?
In today’s digital age, everyone has an online presence. We all need to promote ourselves, our products, and our services.
Video is one of the best ways to get your business leads, especially when using video marketing for SEO. If you’re doing video marketing for SEO, your videos will likely be used to drive website traffic. And once people visit your site, they’ll want to know more about what you offer. So if you want to know how to use video SEO to generate leads for your business, then keep reading.
Video marketing for SEO
We’ve all heard that YouTube is king. But what if you don’t know how to use YouTube for SEO? How can you create a winning YouTube strategy that ranks higher in search engines?
In this article, I’ll show you everything you need to know about video for SEO, including how to create keyword-rich content, rank videos in YouTube search results, and make your videos go viral.
How video marketing for SEO works
Video is an incredible way of promoting your brand.
You’ve heard about the SEO benefits of video. You’ve even seen them in action yourself.
But you may not know that video is more than just an audience-friendly way to convey your message.
It’s an effective SEO tool in and of itself.
There are a few reasons why this is true.
Second, the average person watches four minutes and 30 seconds of YouTube daily.
This is a lot more than they watch in any other media. And while this doesn’t mean you should only use video for SEO purposes, it does mean that if you make a video with your keywords in mind, your chances of appearing on the first page of the search results for a given term are much higher.
How to improve the quality of your videos
There is no better way to engage your audience than by creating a captivating video.
With that said, you can do a few things to improve the quality of your videos and, in turn, the quality of your SEO.
- Keep the length short and sweet.
Video length is one of the most important factors in determining how long viewers will watch it. According to YouTube, a 10-minute video has a 43% chance of being watched to completion.
A good rule of thumb is to keep the average length of your video under two minutes.
While you may think a 20-second video is too short, it is the best length for SEO purposes.
- Include a call to action
A good call to action is relevant to the video and provides clear direction.
Your goal should be to direct viewers to a specific landing page or offer.
The easiest way to implement a call to action is to add a button at the end of the video.
- Include keywords
While you may think this is unnecessary, adding your keywords at the end of your video is a surefire way of increasing the chance of your video showing up on a search engine.
- Include links
You can include a link to a landing page in the description of your video, or you can embed a link to a video on a landing page.
- Include subtitles
Subtitles are a great way of giving your video context.
They can also make the video easier to understand.
- Include text descriptions
Similar to subtitles, text descriptions are a great way of giving your video context.
They can also make the video easier to understand.
- Use the right captioning.
Captions are a great way of making your video more accessible for people who are hard of hearing or have learning disabilities.
It is also a great way of improving SEO.
What are the benefits of using video marketing for SEO?
The short answer is that video is a great SEO tool because it helps you reach your customers on a more personal level. In the past, SEO was largely focused on “content” with “keywords.” That’s changing, as search engines are now looking for “great content.”
You can use video to demonstrate the quality of your product, help potential customers understand your service, and engage your customers by telling your story.
Your video should have a strong call to action at the end so people know what to do when they see the video.
Frequently asked questions about Video For SEO.
Q: What’s the most common mistake people make when doing videos for SEO?
A: You shouldn’t focus on keywords for the video; you should focus on the message you are trying to convey.
Q: How important is the content of your video?
A: Your video should be focused on the subject matter you are trying to promote and convey.
Q: How do you know what keywords to use for your videos?
A: You need to be careful with the keywords you use, as they will be embedded in your title. You can also use a keyword tool such as WordStream to find popular keywords.
Q: Where should you start if you want to create great videos for SEO?
A: The first step is to choose your niche. Once you know your place, you can determindetermine your audience’sants.
Top myths about Video For SEO
- Google does not use video for SEO
- You need to have a lot of videos on your website to rank well
- If you use flash videos, they won’t rank well
One of the best ways to optimize a website for search engines is to use video. Videos can increase the chance of someone clicking on your website by over 100%.
Videos are also one of the most engaging forms of content. People spend an average of 25 minutes watching videos online. So if you’re not using videos on your site, you’re missing out on a great way to attract visitors.
The other side is that people aren’t spending enough time on sites like YouTube and Vimeo. The problem is that people are already spending so much time online. They’re just switching between sites like Google, Facebook, Instagram, Pinterest, etc.
So, while YouTube is a fantastic platform, if you want to rank for a specific keyword, you must create content on your website.