Tracing the adventure of ‘FoodonTV’ from Gujarat farms to getting millions of subscribers
Perry Campbell At a time when a lot of content is flooding the marketplace, how do you stand out from the noise? Marketers are turning to episodic content marketing to set themselves apart from the competition.
Episodic content material advertising and marketing is long-shape content material damaged into smaller chapters or “episodes.” Content takes the shape of a tale that follows a plot and slowly exhibits more to the viewer with every episode. This storytelling technique is a powerful way to connect with purchasers and keep them returning for more.
While forms of episodic content advertising encompass articles, infographics, and podcasts, video tends to be the most popular and powerful medium, and it’s not difficult to see why. Cisco predicts that with the aid of 2022, video visitors will account for eighty-two % of customer internet site visitors. As the video will become extra customary, so does the need to elevate it in a manner that connects clients to a larger reveal.
Episodic content advertising and marketing allows your brand to attach with your audience repeatedly; that’s vital. Thinking about traditional advertising and marketing know-how maintains that it takes a mean of 7 touchpoints before purchasers convert. There are many blessings to using episodic content advertising: It creates a go-back target audience, builds subscribers, and establishes credibility, positioning your brand as an expert in your industry.
Businesses of all sizes can leverage storytelling to connect with customers. Here’s a way to use episodic content advertising to set your content apart from competitors and keep your target audience coming back for more.
Develop a storyline.
The goal is to captivate your audience with a storyline that is exciting and does now not resemble an advertisement in any manner. Develop captivating characters and a plot that resonates together with your audience.
Once you expand the storyline and characters, determine the variety of episodes you need to tell your story. Consider growing a storyboard to assist with the plan
how the tale will spread in every episode.
Create anticipation.
What makes TV shows so addictive? Suspense and cliffhangers are factors of anticipation that keep visitors tuning in over and over to discover what happens next.
For example, my organization creates “Future of Real Estate” episodes that we post on YouTube. We follow the adventure of an actual estate agent in Los Angeles. Viewers tune in to get a peek at the most expensive residences in LA and to see if the agent can make $30 billion in income for the year. The content is entertaining and also has an element of suspense that leaves viewers wondering if he will meet his target.
An exciting study by the Georgia Institute of Technology monitored how viewers of Alfred Hitchcock films behaved at some point in low- and high-suspense scenes. During high-suspense moments, the mind narrows what people see and focuses their attention on the tale. When a story lacks suspense, humans grow distracted and lose interest in their environment.
Creating the same level of suspense or excitement in your episodic content can help visitors get lost in the narrative and keep them tuning in.
When creating episodic content, it’s essential to remember your target market. Are your characters relatable? Does the story establish a connection? Rather than forging a wide net, you have to intentionally align your content with the subculture and personality of your target audience.
For instance, Kate Spade’s video series “Miss Adventure” follows a person’s misfortunes in New York. The logo cast Anna Kendrick, an actress already famous with the brand’s target market. Kate Spade received visitors in its video series by using a well-known actress and a pleasing storyline.
Take a humanized approach.
When it comes to growing episodic content, don’t simply display the polished side of the tale. Consider the type of content likely to win the agreement with the target market. We are all human, so don’t be afraid to take a humanized approach.
People are interested in real, non-scripted tales. In short, we want to see content that suggests warfare. By embracing transparency and giving viewers an in-depth examination of your product, organization, and crew, you can increase viewer trust.
Encourage target market interaction.
Engage your target audience by presenting methods for them to interact with your brand. Getting the audience worried during every episode of content further increases emblem engagement.