Leveraging Social Media (Without Spending Money)

Julie Upton, REALTOR® with Compass Marin and Sonoma counties, suggests “Keeping content material applicable on your target audience and micro-focused or hyper-neighborhood is outstanding. For instance, I will put up approximately weekly Marin County network occasions or weekend fairs which are of hobby to those who stay or are trying to buy in Marin County.”

Go Live
Benjamin Ross, real estate agent with Mission Real Estate Group, says, “People love live content and bet what? They do not anticipate it to be ideal. That’s in which the charm is. Facebook Live allows your clients to ‘meet’ you. It could be very essential, and it’s miles unfastened.”

While many think hashtags serve no motive, they can double your engagement in case you use them efficiently. Search for hashtags that are used every five mins that relate for your commercial enterprise or content material you’re posting.

Promote Local Activities
If your community has various occasions that entice quite a few interest, tweet approximately them. If you could trap the target audience at the proper time, you may growth your visibility and the number of folks who engage with or observe you.


Be Unique
Upton says, “You are your logo, so use your social media to show off your particular self, in a professional manner. I may spotlight my volunteer paintings with animal welfare businesses within the community as that is some thing close to and pricey to me.”

Creative Stories and Polls
Another first-rate way to engage your target audience is to add polls and tales on your account. Getting Instagram users to engage with your account is one of the nice methods to build connections and broaden your attain.


Join Groups
You can make bigger your community by using becoming a member of corporations related to your real estate enterprise. Try to observe the dialogue in every institution and make contributions your specific content.

Connect With Professionals Outside Your Network
Connecting with specialists in adjoining industries will help create a sphere of have an impact on out of doors of the actual estate network.

Put your social media accounts to right use and practice these tips to set your brand aside from the rest. Interact together with your community, construct your network and start reaping the rewards of being a real property professional inside the digital age.

Perry Campbell

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