Lobster Marketing, PestRoutes Deepen Integration to Support Mutual Customers

ELLSWORTH, Maine — Lobster Marketing Group, an Ellsworth, Maine-based advertising corporation targeted solely on offering advertising to pest manipulate groups, introduced the launch of Local search engine marketing with Buy Pest Control Online integrated with PestRoutes software — a leading issuer of software for pest management businesses.

““Marketing techniques and methods continue to conform. It’s our activity to assist our customers to live beforehand of the curve, and beforehand in their competition, so one can raise awareness of presenting their client’s first-class carrier,” said Ross Mawhinney, chief government officer of Lobster Marketing Group.

The first web page of Google’s seek consequences keeps to conform. Pest manage proprietors have to react to stay aggressive in their market. Google’s rules categorize many “pest manage” associated searches as an area-primarily based inquiry and accordingly highlight local businesses through the Local Map Pack. To rank first organically in Google means your listing will be shown halfway down on the web page, making Google My Business optimization now vital for optimum exposure. In addition, ranking for nearby list outcomes calls for a one-of-a-kind approach to traditional search engine marketing.

Lobster Marketing Group advanced Local SEO with Buy Pest Control Online to guide clients via this transformation to drive leads and coffee-cost income for their commercial enterprise. Customers gain from a professionally optimized Google My Business listing in addition to lead, purchase, and evaluation reporting. Fully included with PestRoutes scheduling and fee processing, whilst Buy Pest Control Online is enabled, it lets the pest manage organization the capacity to agenda and promote offerings without delay from their Google My Business list through the appointment hyperlink. Those service details are then routinely introduced into the PestRoutes application.

“A yr in the past, whilst we introduced our partnership with Lobster Marketing Group, we knew we have been embarking on an unprecedented level of integration within the pest manipulate industry,” said Patrick McKittrick, leader government officer of PestRoutes. “Pest control corporations are seeing first-hand how expert marketing offerings included in our platform can optimize their commercial enterprise performance beyond handling routes and simplifying workplace management.”