An effective and memorable business logo is a fundamental component of a successful brand, but before you run out and spend a small fortune on a professional graphic designer, it is worth remembering that there are a number of both web based and downloadable software options available that provide a more affordable alternative to hiring a professional graphic designer.
TRUiC offers one of the simplest and most cost-effective logo design options available for small businesses. They allow users to select their business industry from over 700 options and thereafter the site will generate thousands of logo options that you are able to tailor to the specific look and feel that your company is going for. An added bonus is that there is no need for you to download any software and the entire process can take place online and did we mention that this logo design is absolutely free?
Adobe Illustrator is the top choice for professionals within the design industry and it offers a nearly endless range of design editing and creating features. It allows you to create precise and creative vector images from scratch and allows you to export your designs in your required format an unlimited amount of times. It does, however, require a high level of experience and knowledge to operate and works out to be the most expensive and complicated program on our list. If you’re a professional, this is the one for you, but if you’re anything else, there are far simpler and less expensive options out there
A beginner friendly logo building site, Tailor Brands offer a suite of tailored templates for you to apply your logo and branding for social media ready content. It offers an affordable and user-friendly product, but it does have limited functionality that wouldn’t be sufficient for users with more advanced design capabilities. It would be best suited for best for companies that have social media as a central aspect of their business and have limited design capabilities and knowledge themselves within that space.
Canva is one of the more user friendly online design sites and it offers beginner designers an easy and customisable platform with high quality templates for designing logos and other design elements. It is relatively inexpensive and it offers a useful, drag and drop editor for first time designers making the design process uncomplicated and streamlines a lot of the design process.
Although not quite as premium as Adobe Illustrator, Logo Design Studio Pro does offer advanced design features with customisable special effects, templates and vector image editing capability all for a reasonable one-time fee of $49.99. It’s a great substitute for more slightly more advanced designers that aren’t quite ready to use Illustrator yet.
Previously known as LogoJoy, Looka offers a website building option alongside its marketing asset design capabilities and is able to offer users a complete business system package for the digital marketing process. The design capacity of this site is limited to the available templates and although these can be modified, they are not fully customizable.
SoThink offers “build your own logo” software by allowing users to drag and drop their preferred artwork, logo image, text and font while fully customizing the appearance, placement and effects of the logo. Their user interface is a little clumsy, but they offer well-priced logos with a lot of customizability.
Logoshi has a unique approach to designing your logo in that you are able to input a variety of business characteristics and business logo ideas (including your own drawing) to generate an individual and custom logo for your business. The logo position, size and colour are all customizable and with the premium package offered by Logoshi, you are able to download your logo in a variety of formats and colours.
Logomaker offers web based logo designs based off a variety of either automatically generated logos or a customized logo from a variety of templates and graphics. This site is one of the quickest logo generators and it is able to design your logo for you in under 2 minutes.