Google Pops the Redirect Link Building Balloon

Google’s John Mueller provided insights into how Google treats a prominent black hat hyperlink-building trick. His solution deflated the method’s advantages and gave insights into how Google’s rules manage redirected hyperlinks.

301 Redirect Link Building

The approach is composed of buying a new area, building hyperlinks to that domain, and then redirecting all links to the main website. The perception is that the technique will conceal the hyperlinks from Google in view that they’re passing through a one-of-a-kind area and bypass the ranking sign while leaving in the back of any negatives.

Variation of an Old-School Technique
This is a variation of an ancient approach associated with hyperlink baiting and viral hyperlink techniques.

With link baiting, you’d create a piece of content material that could generate responses and links. Similarly, with viral hyperlinks, search engine marketing could create an infographic or engineer a stunt that could, in turn, cause a high-quality quantity of links.

The difference between hyperlink baiting and viral linking is minor. What applies to the 301 redirect trick is that when the viral link-baiting campaign is turned over. The old-faculty search engine optimization might redirect all the hundreds of inbound links to a product page to help that web page rank better.

The 301 redirect part of the viral hyperlink strategy was never publicly discussed. It became something old faculty CEOs did to sports Google and stored to themselves. This method doesn’t work anymore.

Google Shows Why Redirect Trick Does Not Work

Here is how the Reddit publisher described the method:

“Whitehat or blackhat? Seo consultant recommended I buy a similar area to the primary; they’ll create web2. Zero, one-way links, blog remarks, and discussion board posts are available for that domain. I then use a 301 redirect to the first domain. He says that’s how every person ranks fast these days.”

John Mueller spoke back by revealing how Google treats this method:

“The 301 makes the main website canonical, which means the links go at once there — you would possibly as well bypass th; it’s just as obvious to the algorithms & junk mail group.”

Lots of Hand Waving with Zero Benefit

Many black hat theories are generated using those relatively new to search engine marketing. As John Mueller mentioned, they are easily swayed by the attraction of tricks that no longer deliver any benefit.

Because of the manner in which 301 redirects work, the redirected area does not exist, and all of the links pointing to it are credited directly to the main site. The entire step of registering a domain is genuinely pointless for ranking purposes.

The redirect trick teaches the value of understanding how search engines like Google work. The 301 redirect trick isn’t always related to search engine marketing; it’s a vain hobby on the level of superstitions like choosing up a penny for exact luck.

But there may be a bonus to the 301 Redirect trick.

Why the Redirect Trick Might Be Useful to Spammers

The most effective purpose of applying this method is that you want to drop all of the inbound hyperlinks after they begin to harm a website. Some spammers interact using a technique called Churn and Burn. They churn a considerable quantity of links to the new comparable sounding domain in a short amount of time. The redirect points all the hyperlinks to the actual area and domain ranks.

After a time, Google catches up with the hyperlinks and devalues the spammy hyperlinks. This process is called the burn, when all the hyperlinks are burned via Google and are no longer remembered. At this point, a spammer can cancel the redirects, casting off all of the unsolicited mail links with a single click.

The Redirect Trick is Not Recommended

This isn’t always an endorsed strategy for professional sites to use. But it’s useful to understand what different human beings are as much as there is energy in knowledge.