The organization has been founded by content marketer Sarah Mitchell and copywriter Dan Hatch.
Hatch is a print and radio journalist. Most lately, he changed into the advertising and media editor at The West Australian.
Mitchell is the founder of Global Copywriting and is the Australian consulting editor for the Content Marketing Institute.
Hatch said in a statement: “Content advertising and marketing is a crucial a part of the advertising blend for companies of all sizes, throughout industries, however no longer all businesses have the competencies or assets to convey collectively the art and technological know-how required for written content to be dominant.
“Even wherein they have got the right skills; many entrepreneurs find it hard to publish regularly and consistently, to an excessive great — not to mention keeping up with changing technology and expertise how to steer search engines like google and yahoo like Google. But that’s exactly what’s wanted to your target market to become rusted-on emblem advocates.”
Mitchell brought: “We’ve constructed award-winning emblem newsrooms from scratch, developed scores of content material marketing techniques, and helped corporations of all sizes create price with their content material production.
“We have the revel in and talent to make a superb piece of writing work efficaciously in an online and offline surrounding
. Dan and I even have honed workflows and methods to guarantee every job is added on time, every time, irrespective of the cut-off date. We’re currently commissioning studies to look at writing high-quality and effectiveness in advertising departments.”
Abigail Dawson is a reporter at Mumbrella, mainly masking the creative and PR area. Abigail graduated from RMIT University, wherein she finished a Bachelor of Communications (Journalism), majoring in politics, economies, and companies. She has interned at Mamamia and completed paintings revel in at 3AW and Channel.